MSNBC and CBS fire Imus over controversy
Posted: Wed Apr 11, 2007 5:38 pm
Statement from NBC News: "Effective immediately, MSNBC will no longer simulcast the "Imus in the Morning" radio program. This decision comes as a result of an ongoing review process, which initially included the announcement of a suspension. It also takes into account many conversations with our own employees. What matters to us most is that the men and women of NBC Universal have confidence in the values we have set for this company. This is the only decision that makes that possible. Once again, we apologize to the women of the Rutgers basketball team and to our viewers. We deeply regret the pain this incident has caused."
Imus Slur: More Advertisers Pull Out
Reuters reports: General Motors and drug maker GlaxoSmithKline pulled their advertising from shows hosted by Don Imus on Wednesday, striking a blow to the shock-jock and broadcasters who carry him. American Express and Home loans Web site Ditech.com also said they would withdraw their ads..."
Imus Slur: P&G Pulls Ads From Daytime
Miralus Healthcare, the makers of HeadOn, have "asked MSNBC to remove their advertising from the television simulcast of Mr. Imus’s radio program and run their commercials elsewhere." HeadOn!
Procter & Gamble's pull out, reported yesterday, "went a step further," the NYT reports. "It said that, for now, it had withdrawn all its advertising from MSNBC’s daytime schedule -- a potential loss of more than $560,000 on an annual basis for the Imus simulcast alone, according to figures from Nielsen Media Research."
Imus Slur: Advertisers Getting Skittish
"The Don Imus controversy may not end with his suspension," Keith Olbermann reported tonight. It's starting to hurt financially. Quoting Olbermann: "Staples -- the big office supply chain -- telling our sister network CNBC that 'recent comments on the show' have caused it to discontinue its advertising on Imus In The Morning.
And, an hour later, the co-president of Bigelow Tea announced her company, whose advertising contract with Imus's show had just expired, had 'suspended our current advertising' and may not resume it.
Within the last hour, the nation's biggest marketer, Procter & Gamble, has suspended its advertising committments for the television simulcast.
And the media buying agency Carat-USA says some of its clients have asked for their commercials to be pulled from the Imus program, though it would not identify them."
Olbermann said management has suggested that he "withhold any formal comment" about the situation "until Mr. Imus meets with the Rutgers players, to gauge their reaction..."
> Related: Reuters quotes a person familiar with the situation: "It's not been a mass defection and if they were concerned, their spots were moved to other programs. It has not resulted in a loss to MSNBC."
Imus Slur: More Advertisers Pull Out
Reuters reports: General Motors and drug maker GlaxoSmithKline pulled their advertising from shows hosted by Don Imus on Wednesday, striking a blow to the shock-jock and broadcasters who carry him. American Express and Home loans Web site Ditech.com also said they would withdraw their ads..."
Imus Slur: P&G Pulls Ads From Daytime
Miralus Healthcare, the makers of HeadOn, have "asked MSNBC to remove their advertising from the television simulcast of Mr. Imus’s radio program and run their commercials elsewhere." HeadOn!
Procter & Gamble's pull out, reported yesterday, "went a step further," the NYT reports. "It said that, for now, it had withdrawn all its advertising from MSNBC’s daytime schedule -- a potential loss of more than $560,000 on an annual basis for the Imus simulcast alone, according to figures from Nielsen Media Research."
Imus Slur: Advertisers Getting Skittish
"The Don Imus controversy may not end with his suspension," Keith Olbermann reported tonight. It's starting to hurt financially. Quoting Olbermann: "Staples -- the big office supply chain -- telling our sister network CNBC that 'recent comments on the show' have caused it to discontinue its advertising on Imus In The Morning.
And, an hour later, the co-president of Bigelow Tea announced her company, whose advertising contract with Imus's show had just expired, had 'suspended our current advertising' and may not resume it.
Within the last hour, the nation's biggest marketer, Procter & Gamble, has suspended its advertising committments for the television simulcast.
And the media buying agency Carat-USA says some of its clients have asked for their commercials to be pulled from the Imus program, though it would not identify them."
Olbermann said management has suggested that he "withhold any formal comment" about the situation "until Mr. Imus meets with the Rutgers players, to gauge their reaction..."
> Related: Reuters quotes a person familiar with the situation: "It's not been a mass defection and if they were concerned, their spots were moved to other programs. It has not resulted in a loss to MSNBC."