Milk? At Home Depot?
Posted: Tue Jun 28, 2005 10:36 am
Home Depot to test convenience stores at 4 Nashville locations
By MARIA HALKIAS / The Dallas Morning News
NASHVILLE, Tenn. - Need some gasoline to get those two-by-fours delivered? In a hurry to get home with those bedding plants but need to stop for milk?
Home Depot Inc. on Monday confirmed a report in trade journal Oil Express that it's launching a pilot project in Nashville, Tenn., to test convenience stores in its parking lots.
The test will begin in December at four stores, said Paula Smith, spokeswoman for Atlanta-based Home Depot.
"Entering this market fits well with our strategy to grow the company by enhancing and extending our offerings to customers," Ms. Smith said.
"Market-backed research continues to show us that customers are time-starved and want efficient and affordable solutions."
Home Depot's convenience stores will offer "competitively priced fuel and quality merchandise and services," she said.
Some locations will also have a car wash.
"The convenience store industry is a $268 billion market. We see great potential in adding to our top-line growth while also driving incremental traffic to our retail stores," Ms. Smith said.
The No. 1 home improvement chain said there are no plans to go beyond the test. An in-house team is developing the concept, and construction will begin in September.
No. 1 convenience store chain 7-Eleven Inc. doesn't have stores in Tennessee, but the company will probably check out the new competition.
Margaret Chabris, spokeswoman for Dallas-based 7-Eleven, said that she can't respond without seeing the stores but that 7-Eleven has a unique infrastructure, which stocks and develops products that "convenience-oriented customers want."
By MARIA HALKIAS / The Dallas Morning News
NASHVILLE, Tenn. - Need some gasoline to get those two-by-fours delivered? In a hurry to get home with those bedding plants but need to stop for milk?
Home Depot Inc. on Monday confirmed a report in trade journal Oil Express that it's launching a pilot project in Nashville, Tenn., to test convenience stores in its parking lots.
The test will begin in December at four stores, said Paula Smith, spokeswoman for Atlanta-based Home Depot.
"Entering this market fits well with our strategy to grow the company by enhancing and extending our offerings to customers," Ms. Smith said.
"Market-backed research continues to show us that customers are time-starved and want efficient and affordable solutions."
Home Depot's convenience stores will offer "competitively priced fuel and quality merchandise and services," she said.
Some locations will also have a car wash.
"The convenience store industry is a $268 billion market. We see great potential in adding to our top-line growth while also driving incremental traffic to our retail stores," Ms. Smith said.
The No. 1 home improvement chain said there are no plans to go beyond the test. An in-house team is developing the concept, and construction will begin in September.
No. 1 convenience store chain 7-Eleven Inc. doesn't have stores in Tennessee, but the company will probably check out the new competition.
Margaret Chabris, spokeswoman for Dallas-based 7-Eleven, said that she can't respond without seeing the stores but that 7-Eleven has a unique infrastructure, which stocks and develops products that "convenience-oriented customers want."