Time for a new network.
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- southerngale
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- Dr. Jonah Rainwater
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Maybe TWC should start an off-shoot cable station, like CNN Headline News or MTV2, that would actually have regularly scheduled Local on the 8s (or maybe they could even call them the Local Forecast and go back to the old-school graphics) and during the other 8 minutes they'd have maybe 2 minutes of commercials and 6 minutes of someone knowledgeable like Dave Schwartz or Mike Bettes actually discussing the weather with us....commercials would be low because it would be almost like a public-service station, for weather junkies like us.
And then the regular Weather Channel can be like the Jim Cantore network, with all the primetime Storm Stories any focus group can ask for, and an entire block of casual talk shows on the weekends and through the weekdays too, and instead of updating tropical weather at :50 past, they could update us on weather at golf tournaments, big concerts, crawdad festivals, royal visits, and all those other outdoor events that I myself need to know the weather for so I can make plans around it. I'd watch it sometimes, I really would.
Don't try and start up a direct competitor though...because any competition in the weather business would inevitably degenerate into the decent, low-budget public weather service provider who largely goes by the NHC and makes conservative but reliable forecasts, versus a hyped up Accuweather station with bright flashy graphics and better ratings.
And then the regular Weather Channel can be like the Jim Cantore network, with all the primetime Storm Stories any focus group can ask for, and an entire block of casual talk shows on the weekends and through the weekdays too, and instead of updating tropical weather at :50 past, they could update us on weather at golf tournaments, big concerts, crawdad festivals, royal visits, and all those other outdoor events that I myself need to know the weather for so I can make plans around it. I'd watch it sometimes, I really would.
Don't try and start up a direct competitor though...because any competition in the weather business would inevitably degenerate into the decent, low-budget public weather service provider who largely goes by the NHC and makes conservative but reliable forecasts, versus a hyped up Accuweather station with bright flashy graphics and better ratings.
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